Transcript: Matt Ater Makes the Business Case for Implementing Accessible Technology

PEAT asked Matt Ater of The Paciello Group: If you were riding in an elevator with a Fortune 500 CEO, what’s your pitch for why implementing accessible technology matters?

>>It’s about the people and do you want to affect people’s lives and sit back and think about, do you want everybody to have access to what your company can provide? Then they sit back and say “Yeah, I want everybody to access it.” They never say “No I’m not interested in that.” They’re always like “Wow, you mean we don’t reach those people today?”